Get more views and build an audience with your podcast on YouTube.
A comprehensive masterclass teaching you the strategy we used to attract 105,000 subscribers and 5,000,000 views (in just two years).
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YouTube solves discovery for
podcasters...right?
For years, podcasters have struggled to attract new listeners. We love our audio listeners and we want more of them!
Enter: YouTube.
Somehow, YouTube became the largest podcasting platform on the planet. And with it came a new promise of audience discovery. With Search and Recommended Areas, podcasters have flocked to YouTube, ready to welcome their new viewers with open arms!
…except, for most podcasters, that hasn’t happened.
Publishing videos without getting
views is frustrating (and expensive)
Publishing a video is much more complex than an audio-only podcast. First, you have to record high-quality audio AND video for everyone involved.
Then, you have to edit the video. Then, you upload a second piece of content to YouTube vs. your RSS feed.
And all of this would be fine!
…if you were getting the views you wanted.
But when you’re doing a lot more work, investing a lot more money, and NOT getting any of the benefits…it’s just frustrating (and expensive).
The problem: You're approaching
YouTube like a podcaster
YouTube is an entirely different platform (and audience) than audio.
Trying to do a video version of your podcast isn’t going to work unless your podcast was optimized for a new, impatient audience (and I doubt that it was).
Podcasts are great for deepening relationships with your existing audience. They’re long by design, cozy, and often assume the listener has both 1.) familiarity and 2.) patience with you.
For a new YouTube viewer (which is who you’re trying to attract), that’s just not the case.
Instead of doing YouTube like a podcaster, you need to podcast like a YouTuber.
The problem: You're approaching
YouTube like a podcaster
And some of MY favorite YouTubers
even started watching MY videos!
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