Did you know that at least 75% of customers prefer contacting a business via chat or text? Due to this, a majority of companies planned to implement chatbot automation in 2020. However, aside from chatbot automation for improved customer service, chat marketing is another innovative approach to interact with clients. So, if you want a more efficient strategy to engage, and retain your audience, let’s start with this ManyChat review

ManyChat at a Glance

ManyChat is one of the best platforms for chat marketing. Since 2016, ManyChat has served hundreds of thousands of businesses for automating customer experience via Facebook Messenger. By using a chat marketing platform, businesses can create a fully automated sequence and reach customers across platforms.

What is chat marketing? 

Chat marketing is a more efficient way to build customer relationships. By engaging and retaining customers, it helps the brand to fast-track the marketing and sales funnel. Also, it’s an innovative approach in turning casual customers into loyal brand customers. In short, it goes beyond simple conversation through Messenger. 

Who uses ManyChat?

Businesses use ManyChat in eCommerce or agencies that have an existing Facebook Page. If you don’t have a page, you can reach customers by spreading the link to your ManyChat bot. 

Is it limited to Facebook Messenger? 

Aside from Messenger, ManyChat is also available for Instagram, Telegram, SMS, and Shopify. It also has other great integration such as Zapier, Google Sheets, HubSpot, MailChimp, Klaviro, etc.  

Why do I need a chatbot for Messenger?

It’s overwhelming to receive a lot of queries from interested audiences. As your brand successfully gains a massive base of followers for your Facebook page, replying to all audiences can be challenging. To fix this, having an automated and personalized conversation can help your brand engage with audiences. It’s also a way to improve your customer service. 

Don’t you find it frustrating when a business fails to reply to your query immediately? Don’t let your potential customers experience that frustration. Aside from being responsive, the Messenger bot will also allow you to reach more audiences with 80% more open rates. 

ManyChat Review: Pros

Easy to Use Tools

ManyChat has a drag-and-drop feature for your convenience. Using the tool, ManyChat users can create customer conversations to help achieve your brand’s marketing objective. The best part? You don’t have to be tech-savvy as there’s no coding required. By using ManyChat, you can build a bot within 10 to 15 minutes. 

ManyChat and Facebook

As ManyChat’s target social media, businesses can take advantage of the vast user base of Facebook and Messenger. Overall, Facebook has a total of 2.8 billion active users. Meanwhile, Messenger ranked as the second most popular messaging application as of January 2021, with 1,300 million active users. 

Once you set up your Facebook page with ManyChat, it’s all on autopilot. It means that you can automatically send the promised information as soon as an interested audience comments on a post. Aside from answering questions, it’s possible to qualify leads, send order updates, and share coupons. Also, customers can book appointments using ManyChat’s chatbot features.  

Convenient Integrations

Using ManyChat will help you save valuable time thanks to its integrations. You can easily connect to eCommerce tools and directly integrate them into Paypal, Stripe, Shopify, ActiveCampaign, and more! It also has more than 1,500 additional apps that users can access through Integromat and Zapier.

ManyChat Review: Cons

Application Crashes and Bugs

ManyChat users often encounter bugs as they use the application. Some users comment that the bot builder occasionally freezes and crashes per session. 

Limited AI

The AI capabilities of ManyChat are limited. For example, its AI feature lets the platform automatically respond to keywords. However, it can be misleading to call this matching ability an artificial intelligence. 

ManyChat Review: Pricing

Free Plan

ManyChat offers a basic free plan for interested audiences. If you want to try the app for yourself, you can start by testing the basic program. It provides unlimited broadcasts and two broadcast sequences. Other than that, it has a Facebook comments tool along with its other limited growth tool. 

Customers can use up to 10 tags and have three custom fields available. However, the free plan includes a ManyChat branding. 

Pro Plan

The pro plan’s pricing depends on your number of subscribers. If you choose to avail of the pro plan, you have unlimited broadcasts, sequences, growth tools, tags, and custom fields. Unlike the basic plan, this pro plan means no ManyChat branding. 

This plan also offers advanced marketing automation, API, and developer tools aside from the unlimited perks. It also has integrations and payments available for your convenience. 

SubscriberMonthly Pricing
25,001+ Contact ManyChat sales for customized plan price

ManyChat Alternatives

Before we end this ManyChat review, let’s go over five alternatives for ManyChat. First, here’s a list of software that has common categories with ManyChat: 

  1. HubSpot Marketing Hub

HubSpot Marketing Hub is a CRM platform that offers marketing automation software that helps businesses attract the right audience. You can draw, convert, and run inbound marketing campaigns. 

ManyChat Categories in Common: 

Conversational Marketing, Marketing Automation

  1. ActiveCampaign

ActiveCampaign is a Saas platform that helps businesses create an optimized user experience behind the scene. 

ManyChat Categories in Common: 

Conversational Marketing, Marketing Automation, SMS Marketing

  1. MobileMonkey

MobileMonkey is an “OnmiChat” platform that connects business to customers via Instagram, SMS, Facebook Messenger, WhatsApp, and Website Chat. Millions of companies worldwide widely use this platform for sales and customer service and automated marketing. 

ManyChat Categories in Common: 

Conversational Marketing, SMS Marketing

  1. Intercom 

Intercom is optimized for quick responses and allows businesses to communicate personally with every customer. 

ManyChat Categories in Common: 

Conversational Marketing

  1. Drift

Drift is a platform that helps people buy from businesses through real-time conversations. It’s a conversational marketing platform that users can connect to their website. Once you connect Drift to your site, the bots feature will help generate leads and book more meetings for the sales team.  

ManyChat Categories in Common: 

Conversational Marketing

In Conclusion

In the end, this ManyChat review proves why it’s one of the best chat marketing software out there. If you’re still debating whether ManyChat’s services are compatible with your requirements, you can always explore more options.