For most professionals, HubSpot is one of their most reliable resources of marketing, sales, and customer service information. But for those who only read their blogs and download their resources, HubSpot has an all-in-one CRM platform made for different businesses. But what makes their CRM platform the leading choice for most businesses? In this HubSpot review, we’ll discuss their CRM software, features, pricing, and the pros and cons.

What is HubSpot?

Before delving into the details of the CRM platform in this HubSpot review, HubSpot is a CRM platform that will cater to all your business needs such as marketing, sales, services, operations, and even CMS. Many opt to use HubSpot because it’s a one-stop-shop platform, and there’s no need to avail of other services. Companies like Atlassian, DoorDash, and ClassPass use most or any of their hubs.

What are the Features of Hubspot’s CRM?

HubSpot has different hubs included in their full CRM platform. Even if you can’t avail of the complete CRM platform, they offer free tools included in their Hubs. Let’s take a closer look at each one in this HubSpot review.


Their marketing software can help you attract prospects and convert them into customers. Plus, on the paid plans, you can get reports and evaluate your business’s marketing performance. Its basic features include the following:

  • Email marketing
  • Forms
  • Landing pages
  • Contact management
  • Online ads (Facebook, LinkedIn, and Google)
  • Live chat

If you want the HubSpot branding removed with these tools, you can upgrade to their Starter, Professional, and Enterprise plans. Here are some of its notable features:

  • Reporting
  • SEO
  • Blog
  • Social media

Prices for the Marketing Hub start at $50/mo.


Make your sales process more manageable with the Sales Hub. You can view your full sales pipeline from the first cold email to nurturing your leads. Like the marketing hub, you can use tools on the free plan. Here are the essentials in the free Sales plan:

  • Meeting scheduling
  • Contact management
  • Deal pipeline
  • Reporting dashboard
  • Live chat

But if you need more than these for your sales pipeline, let’s see what notable tools they offer in the paid plans:

  • Automation tools
  • Reporting tools
  • Conversation routing
  • Phone support

Prices for the Sales Hub start at $45/mo.


The Services Hub is for those with a customer service or support team. You can create an automated and self-service workflow. Plus, you can collaborate with team members and improve your customer service capabilities for your business. Here are what’s included in the free Services Hub:

  • Ticketing
  • Contact management
  • Team email
  • Tickets closed reports
  • Reporting dashboard
  • Live chat

If you want more out of the Services Hub, here are other remarkable tools in the paid plans:

  • Conversation routing
  • Knowledge base
  • Customer feedback surveys
  • Automation tools

Prices for the Services Hub start at $45/mo.


Meanwhile, on the Operations Hub, you can streamline business operations and processes. And if you’re looking to do that, here are the basics:

  • Historical and two-way data sync
  • Default field mappings
  • Third-party integrations

Prices for the Operations Hub start at $50/mo.


Unlike most Hubs, the CMS one doesn’t have a free option. Both marketers and developers can take advantage of their CMS Hub. The primary features available in the CMS Hub are website themes, multi-language content creation, and SEO recommendations. There are also adaptive testing, drag-and-drop editor, and contact attribution reporting.

Prices for the CMS Hub start at $300/mo.

HubSpot Pros and Cons

Even a CRM from HubSpot may not cater to all businesses. Their tools may not be for every organization. Let’s see why many businesses stick to HubSpot and what else could be improved in using their platform.


  • It’s easy for most users to get the hang of the interface and software.
  • They have excellent support through live chat, email, and phone.
  • They have different integrations to software or applications such as Salesforce, Gmail, Facebook Ads, Slack, and MailChimp.
  • You will have access to materials to help you on how to use their platform.


  • Prices can be expensive for small and medium businesses, if they want to use many tools.
  • Forms and landing page builders need more improvement.
  • Businesses have a contacts limit. If you add more contacts to the HubSpot platform, they will charge you to the next tier.
  • If you plan on canceling your subscription, they will still charge you based on the commitment length you chose, and it will only stop until the end of your commitment term.

HubSpot Suite Pricing

The great thing about HubSpot’s CRM is you can buy the hub that fits your needs. But if you’re looking to save money, they have a bundle option, inclusive of all the hubs in one CRM suite. You can always ask for a demo if needed.

But for this HubSpot review, let’s see what the pricing plans are for each suite and different hubs.

Starter CRM Suite

This suite is perfect for small businesses. This includes the marketing, sales, service, and operation starters.

Price starts at $75/mo.

Professional CRM Suite

The price of the Professional CRM Suite takes a big leap from Starter. However, it does include all the Professional hubs in one suite. 

Price starts at $1,780/mo.

Enterprise CRM Suite

If you want to stick to HubSpot for all your CRM needs, the Enterprise can be the ideal plan for you. However, it doesn’t have an Operations hub.

Price starts at $4,000/mo.

Custom Pricing & HubSpot for Startups

HubSpot has a calculator in their CRM Suite Pricing page where you can calculate the plans with users, add-ons, and recommended services.

Meanwhile, HubSpot also has a “HubSpot for Startups” pricing. There’s an eligibility criteria that will allow startups to pay for their services at a lower cost. The Marketing Professional plan is priced at $89/mo. Then the Sales Professional is $50/mo. Finally, the Service Professional is $40/mo.


As an all-in-one CRM platform, Hubspot delivers on the many tools any professional could use to make their business efficient. It does have many inclusions that you would find in different CRM systems. It can be overwhelming for first-time users, but for many businesses, they may no longer need any other CRM. Plus, if you plan on using their CRM platform, make sure that you’re in for a long-term commitment. Even so, HubSpot is still one of the leading CRM platforms that can streamline your business processes.