Before the digital era, entrepreneurs went through the hardship of finding connections and leads to help drive business goals and success. Nowadays, you can go to networking events, search for new connections on LinkedIn, or ask for referrals. Still, you can’t reach every single one of your targets through there. So really, How To Send The Perfect Cold Email?

Cold emails remain a common and tried and tested practice. Sometimes, you wonder how to send cold emails, so they could be read and you receive a reply.

In this article, we give you a guide on the best practices, formulas, and technology that can help drive sales and How To Send The Perfect Cold Email.

Build a connection

When you sign up to use a new service or when you download a free research paper or e-book, you would get a new email from the company. From there, they want you to keep in touch or visit their website more in the future. 

You also need to practice this method, so you can establish rapport with your leads or customers.

Many experts recommend that you connect with your leads right on the get-go. It’s also a crucial part of how to send cold emails.

The subject line should already establish you want to start a relationship with your lead or prospect. 

You don’t want the cold email to stay icy. Part of the cold email process is following up and to warm up your leads is to follow up with them without being too aggressive.

Offer value and provide credibility

Don’t forget why you’re sending the cold email in the first place. Once you have a draft of your cold email, ensure that you provide the value of your product or service. You’re not selling for the sake of selling it. Keep in mind how your product or service can help change someone’s life. Value can help retain your customers and help you gain credibility in the process. 

Whether you’re a new or experienced entrepreneur, you need to back the service or product up with credibility as well. You don’t have to provide tons of data to tell your lead that they should use your service or product. 

One way to do that is through your call to action. You can lead them to your website or a video of you explaining what you’re selling.

Remember, the value of what you’re selling should create an impact on an individual or business long term.

Personalize the Email

Would you want to have this email sent over to you?


The subject line screams at you, isn’t proofread, and isn’t personal.

You want to approach a lead without scaring them off or being too aggressive.

As for your content, Tucker Max wrote in the Harvard Business Review you shouldn’t send over a generic email. It would drive off your customers, and they could flag you as spam. 

To prevent that from happening, you can find thousands of templates that could suit your style. In the end, you should add your personal touch.

Test and Send Out Different Emails

You don’t have to send out the same cold email with the same subject line to every single person.

You can send one template to a certain group of people and a different one to another. It’s called A/B Testing.

When you do this strategy, it helps you determine how to send cold emails. You can get an idea of which email gets read the most and which one receives the most responses. From here, you learn how to improve for future leads and experiment with the overall content of your cold email.

The Formula

We’re all aware of the introduction, body, and conclusion because that’s the basic way of composing any written piece of work. Don’t ever forget that simple formula because you’ll also apply it in a cold email but with several modifications.

Subject Line

Your subject line is the hook. From there you already need to grasp your lead’s attention. It’s where you can determine if it’s the perfect cold email.

Sumo emphasizes you help out your customer or lead. “Let me” or “Can I” are commonly sent subject lines for cold emails. Sending this email can help you introduce how you can provide your start-up or brand’s value.

Hubspot recommends indicating your new prospect was a referral and putting their name on the subject line already. It’s a good example of personalizing your email from the start. It shows that you want to build a connection with your prospect or lead.

Another Hubspot recommendation is asking a question as an email subject line. This way, it makes them answer a question, and in turn, they open your email and reveal its contents. An alternative to asking a question is stating you do have a question. That way, you can let the content speak for itself.


Here’s where you express your value and how you can establish credibility as you further captivate your prospect’s attention. A statistic is circulating on the internet that 80% of people will read the headline and only 20% will read the content. You wouldn’t want to have a compelling subject line but fail on the content or copy.

Based on many email templates, the Awareness, Interest, Desire, and Action (AIDA) model is popular when you want to offer value in the first email.

You start by introducing your company, start-up, or brand.

You should then pique their interest, which brings us back to the value you can provide for the lead. Crazy Egg advises that you can personalize their interest by talking to them as if you’re the only person who can help them out. 

You stir up their desire by explaining further why your product or service would be of benefit to them. You should keep in mind that a purchase could happen at this point.

Finally, you need them to take action, whether it’s through the actual purchase or them clicking on your website.

Another email type you can send to your prospects or potential customers is the introductory email. That way, you can directly talk to your prospect without the need for an auto-email bot and you can provide social proof on that email as well. 

As much as possible, don’t make it about you, but about the opportunity, you can give to your lead.

If you’re not too shy to ask for help or advice, you can consider using that as a cold email strategy. New entrepreneurs can use this strategy to build connections and a network and to receive referrals from others. Experienced entrepreneurs can also use this if they want to widen their reach or seek help.

TIP: According to Mike Renahan from Hubspot, create a cold email of less than 200 words. You can get more responses from your prospects.

In the end, it’s up to you how you want to approach your leads. An added tip, keeping your content short is a way to send cold emails. Don’t take up too much of their time, but keep them wanting more.

Call-to-Action (& Sign-off)

Your call-to-action (CTA) should help your lead find a reason why forging a partnership or building a relationship would become beneficial for both of you.

The CTA can guide your lead or prospect to let them try your product for free or talk to you further. It’s an essential part of how to send cold emails. If you’re just sending without letting them do something about it, they will ignore you for the next person that sends them a cold email.

Here are sample CTA messages you can try:

  • Shoot me a message
  • Let’s set up a meeting
  • What’s next?

Let’s not forget an overlooked but still important part of the cold email: your sign-off and email signature.

Sending a generic best, sincere, or regards wouldn’t help you “warm” your lead. Those do sound professional, but you’d want to end a sign-off with a personal touch. 

You can customize your email signature through a generator from different websites. Remember to add your photo, your logo, and your contact details.

The Technology

Since you need to find your leads, it can be tedious if you’re looking for prospects manually. Hunter is a service that will help you generate emails from a website. Also, the service can help you verify the emails, so this way, you know you’re sending them to the right people.

You’ll need software or an application that will streamline your emailing.

Sometimes you have one too many leads that you want to contact at one time. An email software can help you send several emails at once. An email software or application enables you to input a code and from there, it can personalize your subject line or the opening greeting.

Mailshake is an email application you need that can keep track of all the cold emails you send. You can create a template for every part of the emailing process. It helps you improve to send the perfect follow-up email as well.

If you want both of those features in just one service, offers just that. Aside from providing you with emails, they can help you find more leads from LinkedIn and monitor your competition as well. This way, you get a chance to learn how to step up your game and send cold emails that increase your open rates.

Final thoughts

The idea of How To Send A perfect Cold Email could be overwhelming, but you need to ensure you continuously provide value to your leads or prospects. Don’t forget to personalize your emails. If you can, automate your emailing process. Cold emailing doesn’t have to be complicated, so long as you follow this guide you’ll be all set.