Social media platforms are used by brands, organizations, and institutions every day to engage with their consumers, raise awareness, and generate leads and business. How many followers on social media do you need for your business to be successful? Since no one can be Beyoncé, how many people do you need in your corner to help you achieve your goals?
While we all wish we could live the life of a famous celebrity for a day, the truth is that you don’t need a massive fan base to turn your social media involvement into something more than a few likes and a retweet.
What is loyalty marketing?
Loyalty marketing is a revenue-generating technique that focuses on generating repeat business, particularly from a small group of your most ardent fans. Fans who are enthusiastic about your brand become loyal consumers, and loyal customers help your business grow and flourish.
However, getting off the ground needs some effort and consideration. Is it, therefore, worthwhile?
Why should you invest time in loyalty marketing?
Loyalty marketing is all about lowering your company’s customer acquisition costs while simultaneously increasing sales. This is usually accomplished by motivating and cultivating relationships with each of your followers, as well as ensuring that they are rewarded.
The step-by-step guide:
Exclusive deals and opportunities
The most straightforward way to reward your followers is to provide special bargains to your most loyal consumers. You may thank them for their dedication thus far while also tempting them with the prospect of even bigger rewards at the next stage.
Here are some suggestions for how to create these one-of-a-kind experiences:
- Create customer incentives, such as sales that are exclusively available to your followers. They will be provided a unique coupon code that they can use on future purchases from your firm.
- Make one-of-a-kind offers to your followers, giving them access to products not available to the general public. If your business contains actual things and/or collectibles, this is an extremely good method to reward your fans!
- Send an invitation to an “invite-only” event to your followers. This may be a Zoom call, a Q&A session, or anything else that is relevant to your product. Bonus points if you have a special offer for your followers at the conclusion!
As an icebreaker, use social media contests.
Everyone knows that social media contests are a terrific method to get people to interact on social media. However, only basic followers are reliably generated via involvement. You must go a step further and learn something about each follower if you want to build enthusiastic followers who will turn into devoted clients. Consider the following suggestions:
- Request that your fans post a picture of themselves using your product on social media.
- Your followers can give a short narrative about how your product has impacted their life – this can be humorous, tragic, or otherwise, depending on your branding.
- Request that your fans write about the period when your product was the most useful to them.
- Request that your fans write a haiku summarizing their experience with your product (you’d be amazed what haiku contests can bring out in people – sometimes a fan will produce something quite lovely!)
Consider who you’re talking to
What kind of audience are you hoping to reach? When it comes to your Instagram growth, this is a crucial question to ask. It will assist you in tailoring your content to your target audience. If your audience enjoys interactive postings, for example, this is unquestionably the way to go! It might be tough to read your audience. Fortunately for you, Path Social knows how to get through this stumbling block.
Every post should have a visual
On social media, visuals perform well, so make sure to add an eye-catching, colorful image or graphic with each post.
Consider the following HubSpot visual marketing statistics:
- Stuff with relevant images receives 94% more views than content that does not.
- Visual content is more than 40 times more likely to be shared on social media than other sorts of content.
- Instagram photographs with people in them receive 38% more likes than photos without them.
Listen to and reply to your online community on a regular basis.
Did you know that 83% of your Facebook friends and 71% of your Twitter followers now demand a response from you the same day they ask a question on each platform?
In fact, 32% of Twitter users now anticipate a response in less than 30 minutes.
By being extremely responsive on social media, you can provide a terrific user experience for your followers. Pay attention to what they’re saying and answer appropriately.
You could also appreciate individuals who comment on Instagram and YouTube and publicly recognize people who retweet, fave, and mention your organization on Twitter.
Make your online audience feel heard and recognized, and they’ll become raving fans and your most devoted social media ambassadors.
Explore paid social
Allocating ad expenditure, however small, is a common way to improve your social media success.
Investing a small amount in sponsored social marketing is one of the finest strategies to expand your audience and acquire more visibility. Paid social ads, when done correctly, may help you promote your content, enhance conversions, and reach new audiences.
People who have visited your website (if you utilize the Facebook pixel), people who have subscribed to your email list, and your present fans and followers can all benefit from precise audience targeting.
The sophisticated choices on Facebook, in particular, can help you reach the proper people with your paid outreach.
Never, ever buy followers and fans
Some people believe that buying fans and followers is a quick way to grow a large online group. This is not only bad form, but it will almost certainly cause more problems than it solves.
The major problem here is that it pollutes your audience with robot profiles, which will impair your audience insights, reduce your ongoing performance, and ultimately limit your posts’ organic reach. And that’s before you factor in advertising. If you try to boost one of your Facebook posts, for example, Facebook’s system will try to show it to more people, such as those who already follow your Page. You’d essentially be paying to reach bots, and the same could be said for a variety of other ad targeting strategies.
It all comes down to building a connection in the end.
People have a strong sense of loyalty to one another. They are loyal to businesses when they can relate to them in the same way that they relate to other people. Overall, it boils down to the loyalty strategies — the connection practices — that you employ. You can use the ones listed here, make your own, or even ask your friends.