He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
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When I created this podcast I had several dream guests. Neil was one of them. I thought to myself, if I could only interview this person, I would be able to ask him or her this. I’ve followed Neil for a while and a lot of his strategies have been pivotal to our SEO and marketing strategies.
You’ll hear the interview yourself and make your own judgement, but I was struggling with this interview. I don’t know if it was me or the questions that I asked, but Neil seemed to be 100% uninterested and I don’t believe I got his best work and answers to my questions. When I do research about a particular guest, I go to great lengths in order to find something interesting and develop questions that the person on the other end can then expand on. Follow up questions will ensue and we’d vibe from there. I had about 15 questions and all of them were asked within the first 5 minutes.
We all know how talented Neil is and instrumental he is to the entrepreneurship community, but the answers Neil gave raises the question, is marketing really that simple? Are we just living in a world where we are over complicating things? After the call I was left with more questions about marketing than answers. And that very much so could have been my fault. Maybe I was relying too heavily on the answers and focused less on the themes that Neil was presenting.
Maybe if we were to focus more on simplifying things and more on creating quality work, marketing or sales, very much so may be the catalyst to propel you to your goals in business.
What do you think? Use the comments below on tbeshow.com or email me directly Johnathan@penji.co Enjoy today’s episode with Neil Patel