Co-Founder of FollowUpThen, is an entrepreneur, start-up junkie, and all-around creative hustler. Like most success stories, he literally started from his garage where he built his first business. Also, How To Follow Up?
I initially reached out to Reilly because of our last interview with Aaron and wanted to get an idea of how FollowUpThen worked and how it could be helpful to our lives. I think the way that FollowUpThen works is revolutionary and I hope you check it out. But anyway, what we ended up talking about was way more than just emails. We talk about productivity, health wellness, gut health, I mean, we get deep. Real deep.
But the real question is,
How do you send the perfect Follow Up?
Following up is critical to a company’s success. You’re more likely to seal the transaction if you follow up quickly. According to one survey, 78 percent of clients prefer to do business with the company that answers to them first.
By failing to follow up with prospects, you endanger your reputation and force them to go elsewhere. What a growth-defying plan!
Worse yet, you’re losing money on more than just that one transaction. A real estate agent, for example, who abandons a prospect loses not just the commission on that transaction, but also any future transactions, such as prospective referrals.
A high-priority component of any marketing strategy should be following up with potential customers. With that in mind, here are five successful follow-up tactics you may use to communicate with prospects who are interested.
Make a schedule and a plan
The procedure is made more efficient and productive by creating a follow-up schedule with notifications. When you’re dealing with leads generated through phone calls, emails, website queries, social media, and even snail mail, laying out your strategy isn’t just useful; it’s necessary.
Of course, a follow-up schedule is merely a suggestion. Your prospects will have their own ideas, and they will buy when they are ready. The best you can do is stay alert, cultivate the relationship, and stay in the public eye.
Show respect to potential customers
It shouldn’t be difficult to follow up with potential customers. The lead is inviting, and it piques the reader’s attention. All you have to do is start a genuine discussion with them that will keep their attention and gently nudge them ahead.
Prepare your assignments and questions ahead of time, but also be ready to listen. Pay attention to what each potential client has to say. Get a sense of who they are and what they do, and then find out how you can help them without wasting their time.
Your talks will resonate more with potential clients if you respect them. And nothing beats genuine advice from an industry expert, especially when it’s tailored to the prospect’s unique circumstances.
Providing prompt responses to prospects’ and clients’ queries and concerns is an important component of long-term relationships. It demonstrates your interest in their company and helps you gain their trust and respect.
Make a clear ask
Your request will be clear to the reader if you ask an unambiguous, direct query. It will be easier for them to answer if you are more clear. In fact, asking up to three questions increases your chances of getting a response by 50% over asking no questions at all. Your inquiries can sound like this:
- “Is there a time that works for you in the coming week or two?”
- “Would you be willing to introduce William Burns to me?”
- “Do you have any time in the coming weeks to discuss my development priorities?”
- “Are you available to speak on a panel about Women in AI at our conference next quarter?”
When you initially respond to a prospect, as we discussed at the beginning of this essay, time is of the essence. However, it’s critical to strike a balance between quickness and customization. This entails responding swiftly and with an answer that isn’t canned or empty.
Meet People Where They Are
If you want to make a lasting impression on potential consumers, meet them where they are most comfortable. It’s all about their tastes and comfort, not yours.
Give your customer a call if you know they like to talk on the phone. Maybe they’re into social media, so you follow up with them on Facebook or LinkedIn. Also, everyone may (and should!) connect via email.
Remember that everything is on the table: phone, text, email, snail letter, and social media. Use whatever method works for you. The more touchpoints you use, the more likely you are to stay on people’s minds.
Give them an out
Someone may not respond to an email because they are unable to assist you or do not feel comfortable carrying out your request. Giving your email recipient a break will alleviate their uneasiness and exhibit humility, increasing the likelihood of a response.
Use one of the following sentences to start:
- “I entirely understand if you don’t know William well enough to make the introduction.”
- “Kindly let me know if you’ve taken a different approach to hire for this position.”
- “Please let me know if there is someone else I should contact for this information.”
- “Please let us know if you’re too busy or need additional time to provide comments on my project.”
- “If you are unable to participate on our panel, we would appreciate your recommendations for other Women in AI.”
You can also save face by stating that you understand the recipient is busy and has a lot on their plate. The last thing you want is for people to link receiving emails from you with negative feelings. A simple statement like, “If you’re too busy or it’s not a good time right now, no problem,” works nicely in this situation.
A lack of reaction does not indicate they are ghosting you, as irritating and disappointing as it may be. It’s critical to keep things in perspective. People frequently juggle a variety of critical job and personal obligations. Your email is unlikely to be among the top ten priorities on their to-do list. Remembering this can help you de-personalize their silence and encourage you to write a follow-up communication.