Since the rise of visual-based social media sites like Instagram and Pinterest, the DIY movement has experienced a revival. DIY marketing represents a large segment of the population. As more individuals understand that DIY projects can be both cost-effective and enjoyable, more people are considering taking up the pastime.
What was formerly limited to a tiny group of artisans has now become extremely popular. Businesses should therefore take advantage of this rapidly growing sector as soon as feasible. Setting your content on a DIY marketing plan is an important first step in reaching your target audience. You must first define goals before you begin writing blogs and tweeting. A content marketing plan lays out the strategies for identifying, reaching, and engaging your target audience.
Build a website
People used to search for businesses via phone books, but those days are long gone. Consumers today use their phones or laptops to search for companies that provide the items or services they desire. Even the smallest of businesses must establish an internet presence.
You don’t need a flashy website to get started. A simple yet elegant one would suffice. Today’s small businesses have a wide range of alternatives and tools for creating their own websites. If this is too technical for you, consider hiring a college student who is looking to expand their portfolio; they are typically ready to construct business websites for a reasonable rate, and some may even do it for free, in exchange for experience.
Put money on paid advertising
You’ll want to know which marketing channels will be productive before you spend your money. If your budget allows, you may have some leeway to try something new. But if that isn’t possible, stick to what you know.
- Email marketing (check out MailChimp or ConstantContact)
- Customers’ feedback is sought through surveys.
- Ads on Facebook or Twitter that are specific to your target markets
Another option is to use paid search. According to studies, people are more likely to buy when they arrive at a page via a paid ad rather than an organic search. That being said, conduct your homework before investing in your budget so you can make the best decisions for your organization.
Try to blog regularly
Creating a blog as a side project from your main website is a terrific approach to strengthen your client interactions. Blogs are advantageous because they:
- Establish your organization as a credible source in your industry.
- Give visitors a reason to return to your website.
- Improve your SEO rankings.
- Increase the visibility of your brand.
Make sure your blog (and website) are responsive. People nowadays do practically everything with their phones, therefore this is a top concern.
Regular blog updates can be time-consuming and divert your attention away from your company’s key objectives, which can be tough for small enterprises. Consider outsourcing your blog posts and/or reworking past content to make it more current and appealing. You can reduce your marketing workload while still achieving the desired results.
Create a podcast
While podcasting has been around for a while, small businesses have just recently begun to seriously consider creating their own. This is understandable, given the rapid growth of podcast usage (particularly among younger listeners). To make your efforts worthwhile, be informed and strategic in order to attract a consistent audience.
- Determine your niche. You’ll need to narrow your focus to attract a core audience, but keep it broad enough that you don’t run out of topics to discuss.
- Pick a name. You can be clever or straightforward. Make sure anything you choose resonates with your target audience and is consistent with your brand.
- Choose a format. Do you want to go solo and speak straight to your audience, focus on interviewing guests, or engage in a discussion?
- Equipment for research. You won’t need much, but make sure you have the proper recording and broadcasting equipment. Invest in a high-quality microphone.
Finally, you must pick whether to create a short our long-form podcast. Because podcasting is likely to be a minor component of your overall DIY marketing strategy, you’ll want to keep it short and sweet to make the most of your time.
Clients who are happy refer other happy clients, which lowers your new client acquisition costs and increases profitability. Having a system in place for asking for referrals and rewarding them creates a win-win-win situation: your clients win because they show their appreciation for you by referring business to you, the prospects they refer win because they are introduced to your delightful products or services by someone they know and trust, and you win because you gain a new client who is predisposed to be happy with your work and profitable right away.
Develop a Presence on Social Media
For a small business, the question of whether or not to use social media is no longer a question: it is a need. The secret to successful social media DIY marketing is to choose your platforms wisely.
- Choose your account locations carefully. Examine the social media sites where your target audience congregates. If you’re marketing to Generation X, you should be on Facebook. Snapchat is the way to go if you want to reach Gen Z. Choosing the correct channels might help you generate more leads.
- Remember that a few active profiles are preferable to a large number of inactive ones. Obviously, the more social media accounts you have, the better — but you must be able to keep up with actively posting and maintaining a response rate to your followers, friends, fans, or whatever other names your potential consumers call you.
- Regularly publish engaging stuff. Make a plan and stick to it. In this manner, your followers will know when something new or intriguing is coming up.
- Avoid politics at all costs. A fascinating fact: 71 percent of consumers find it irritating to read politically heated postings on social media from businesses.
Remember, marketing isn’t a one-way path anymore. Consumers today want to be involved, and social media is the right platform for meeting this need. It allows clients to learn more about your business, discover promotional offers, ask questions, provides comments, and much more. Remember to aim for “clickable” material so that people will want to share it!