How can you acquire customers for your business? Are there any shortcuts to get more sales? We know one thing (or three things) for sure, hard work, skill, and continuous testing are three vital elements in getting more patrons online and offline. You’re in for a treat as we tell you the best ways to acquire customers and retain them for a solid customer base.

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Lead generation

Lead generation is an effective method to bring prospects further down the sales funnel. It can be as simple as some basic social media outreach. Better yet, take a more complex form with an in-depth email marketing strategy and tools like Leadpages, ConvertKit, and Infusionsoft, to name a few.

The key thing here is that your goal should be focused on providing something of value, so you’re not just sending out spammy sales emails. 

A quick way to start lead generation for your business might include creating informational blog posts or answering questions from customers via Twitter/Facebook threads.

Content marketing

With a robust content marketing strategy, you can acquire new customers. This is an essential part of any business’s marketing plan for over a decade.

Content can be anything entertaining from videos, blog posts, eBooks to podcasts, and webinars. This type of marketing can move mountains for your business, provided that you publish valuable, relevant, and unique content.

Also, the rule in content marketing is to post regularly. That said, invest in scheduling tools such as:

  • Airtable
  • Feedly
  • CoSchedule
  • Sprout Social
  • Plannable

Social media marketing

Social media marketing is a great way to acquire customers. It requires that you have an active social media presence. Plus, you’re consistent with posting new content daily, weekly, or monthly.

For your posts/content to be seen by as many potential customers as possible, it’s important to use popular platforms like Facebook, Twitter, or Instagram. It’s also important to diversify your posts and adhere to each platform’s posting guidelines. 

Make sure you tailor what platform you’re talking about so people can find out more from whatever they clicked into. For example, if someone clicks your Twitter feed and sees something unrelated but still interesting, they’ll then head over to read one of your blog posts. Posting videos usually do better than photos too. So try to leverage that. 

Forums or Facebook groups

To acquire more customers, a little effort goes a long way. Try to hunt for forums where your customers are likely to be looking for answers. It can pay off to share useful posts with them and answer their questions promptly.

If you’re on Facebook, then join as many groups as possible related to the topics of your products or services. It’ll give you access to more potential customers that have already expressed interest in what you do.

Offer promos and discounts

It’s pretty easy to entice customers with great deals and discounts. The only question is what sort of promotion to offer.

Promotions that provide value can be: 

  • Free delivery within the country over a certain amount
  • Exclusivity for the first 100 customers on selected items during launch day. Try to offer this with limited stocks available. That way, every customer who orders will be getting one. 
  • Huge discounts for current customers if they upgrade to the most latest products and services.

If you’re not sure how best to promote your products or services, it’s always worth consulting an expert in marketing and advertising. Many skilled digital marketers can guide you through this process from start to finish. 

You may also want to take advantage of social media and email marketing as well. These two platforms have become increasingly popular in recent times for promoting deals and discounts.

Host events

You should consider hosting events to acquire customers. Events can be “experiences” like a wine tasting, or they could be more structured workshops. The event will undeniably cost money to run. However, the attendees have already signed up for it, so you don’t need any advertising costs. You also get all of their contact details when they sign up, which is handy for other promotional tactics.

Organizing events, when promoted properly, will make for a huge turnout. So make sure you use the right channels for advertising it. 

Paid advertising

If you want efficient and quick results for your marketing campaign, then paid advertising is what you should invest money into. There’s no need to spend time on other avenues when paid advertising will give you the most return with less effort put in! 

It doesn’t matter whether you’re selling products online or acquiring leads for your email newsletters. When coupled with compelling copy and impressive graphics, paid advertising is an effective method to gain more customers. 

The upper hand of investing in paid advertising, such as PPC (Pay-Per-Click), is being able to control how much marketing budget you’ll spend. For instance, Facebook’s Campaign Budget Optimization is an excellent feature that lets advertisers set daily or lifetime budgets to run campaigns. 

Referral marketing 

Referral marketing is also another way to acquire customers. This is when people are recruited by friends or family to buy your product. To reach customers this way, you could run a referral marketing campaign on social media platforms such as Facebook and LinkedIn.

Some examples of referral programs are :

  • Offering discounts to friends who buy your product.
  • Giving the friend a referral code to share with their network. The more people that use this code, the higher chance they have of getting something in return (such as a reward or discount).
  • Offering a freebie or a free month to use your services if they refer at least three people. 

This type of marketing is excellent because it builds brand loyalty and increases sales of existing products.

Conclusion

And that’s everything you need to know! When your advertising efforts are well-thought-out and coupled with strategic, targeted marketing, you’ll acquire more customers than ever before. Do these simple ways to garner more customers and give your brand a little boost.