If you’re an entrepreneur or a business professional I can guarantee that there has been at least one day, if not all 365 days out of the year when you’ve felt lost or confused. 

If you’re feeling lost it could mean multiple things, but it’s critical that we help one another get back on track and get out of the rut that you’re currently in, and find a way to execute your vision.

In today’s video, I’d like to go over 5 ways to help you see more clearly in your business. Some of these may seem pretty basic, but I think the approach to these topics is unique.

No specialization 

Prior to Penji, I owned a full-service digital marketing and development agency. When we were an agency, it was extremely difficult for us to find clients. The buying decisions for most prospects were upwards of 3 months to a year. It took forever to find that customer and even when we found the customer, they always wanted to get this massive discount. 

Now, we will get into ALL of that in another episode, however…after months and months of analyzing, we realized what our problem was and that we did so many things. Here’s a list of some of the services we offered in our agency: 

  • SEO
  • Web and App development
  • Social media marketing
  • Social media management
  • Design
  • Email marketing
  • Lead generation
  • Content writing
  • and more…

So you can hear that no matter what when we met a prospect we’ve made it nearly impossible for them to become a customer OR worse made it nearly impossible for our friends to refer us business. 

No one will ever care as much as you about your business. It’s just that simple. So in order to get people to refer your business, you need to make it as simple as possible in order for your friends and prospects to understand what you do and what you specialize in.

For example:

My old description in how I introduced our company and I’m telling you now, it’s not perfect. But:

We are a full-service agency that helps you achieve results using digital marketing strategies.

I legit went through my old notes and emails to find this and I straight up cringe every time I read this. This is awful. 

The minute that everything changed was when we started to specialize. When Penji first started, Penji wasn’t specialized. It carried a lot of the old tendencies of what we once were, but we later realized that we needed to move the cart before the horse. 

So we decided on our strength first which was design. Specialization and focus have allowed us to consistently move forward in our business.

Not willing to take risk

In the early days of Penji and we are still relatively rare in the early days of Penji but early on, we were too afraid to spend money.

If you are making money in your business, regardless of the amount, you need to invest the money back into your business. The ONLY way. Let me repeat, the only way that you are going to make money is if you spend money.

Now, that doesn’t mean spending money irresponsibly but investing in your company wisely. This means spending the money by attending conferences, hiring new talent to help you with sales, or advertising, hiring more people to help you complete your process, or even sponsoring a local charity event to get your name out there locally. 

Regardless of what it is, take the risk and take risks often.

The reason why this is important is that it puts a ton of pressure in order for you to get it right. Put that pressure on yourself. Make sure you feel that hurt if you get it wrong and take the risk! You know what I’m talking about. You’re thinking about it now. Be like Nike and just do it.

You’re not reading enough

Sometimes you just have to read. Some of the best ideas that have come out of Penji were created directly after reading a book.

Reading a book allows you to understand the workings inside of someone’s mind. The book is curated, edited, reviewed, and published for a reason. Read any chance you can get. Dedicated a specific day and time for yourself.

I personally choose to read on the weekends. And at times during the week at night. 

It helps me expand my mind and pushes me to get better.

You’re not networking

Networking is the backbone of a great business. 

Network, network, network. 

The more people you know, the more people understand what you do. 

If you’re an introvert, I get it. But that doesn’t mean you don’t have to network. Some creative ways to network for extroverts are:

  • Going to events
  • Becoming a part of networking organizations that hold weekly meetings
  • Podcasting
  • Coffee meetings or phone calls

For introverts

  • Podcasting!
  • Facebook groups
  • Cold emailing

You’re not giving enough

At Penji, we invest a lot of our time and energy in bettering our community. The minute we shifted our focus away from our business and begging for a sale. And simply just focusing on helping people in the form of giving more than we ask, it fundamentally changed the way we think about business and life.

I challenge you to think about what you’re passionate about, think of the people you want to help, and stop making excuses. Go out there and help them. 

Now, the key thing you need to understand is that although we are challenging you to give, it needs to come from the heart and you need to have the full understanding that when you give, you should NOT expect anything in return. 

The more you give, the better you feel and the more you help others. At the end of the day, helping others makes us better humans and professionals.