ConvertKit is the perfect email marketing software for creators who want to build an audience. But it doesn’t end there. This software will go beyond and turn your audience into true loyal fans. How? Let’s see how your business will benefit through this ConvertKit review.  

ConvertKit: Overview

ConvertKit helps you “connect” with your fans faster through email marketing. It helps users to build a landing page and sell products through emails. Imagine a software like MailChimp or InfusionSoft, but more affordable. Besides, its overall user interface is easy to use. Yes, you don’t have to be a tech genius to figure how to use this software. 

Who uses ConvertKit?

This email marketing tool is made for content creators like writers, bloggers, course creators, and more. 

CovertKit and Email Marketing

In 2023, the total usage of email worldwide is expected to reach 4.3 billion users. So if you want to have more relevance as a brand, you need to pay attention to email marketing. Overall, it offers a larger return of investment compared to social media. So if you’re a content creator who’s serious about building lasting relationships, it’s time to get your game face on.

Some might think email marketing is not worth it. But, how about changing perspective and see email marketing as writing letters to your friend? Besides, that’s the most popular approach nowadays. So, a more personal way of communicating with your audience goes beyond simple marketing. With ConvertKit, you can create a customized path and time your targeted content. That way, you can deliver emails that users can relate to. 

ConvertKit Review: Pros 

Easy to Use

ConvertKit is easy to use, you don’t have to be a tech whiz to figure out which is which. Compared to Mailchimp, ConvertKit is easier to use as it has a more comprehensible segmentation. It’s simple, easy, convenient, and user-friendly that helps create users professional marketing emails that convert. 

Stellar User Experience

The majority of ConvertKit users praise the interface for its seamless user experience. Most comments highlight the drag and drop feature that makes their work easier. Verified users also praise its list segmentation that easily lets you find the audiences you want to target. Overall, ConvertKit is a straightforward email marketing tool. 

Convenient Automation Tool

ConvertKit has a visual email marketing automation feature that helps you send well-timed emails. This email marketing software can help you in many ways like:  

  • Creating a powerful automated funnel. 
  • You can set the rules beforehand and let the software do the work. 
  • It assists users to customize a subscribers’ path based on their actions. 
  • It always knows what’s the next step for your subscriber. 
  • ConvertKit lets you send targeted content to the right person at the right time. 
  • Easily segment your audience list based on the customer journey. 

Useful Guides

This email marketing software has how-to guides on building a consistent connection with the audience. As you explore their guides, you can learn valuable insights about ConvertKit and achieve your conversion goals. Aside from how-to blogs, ConvertKit also offers users the following perks: 

  • Live and on-demand video training and workshop
  • Knowledge hub for using ConvertKit
  • Inspiring stories from co-creators
  • An online community where you can connect with other creators 

Free Course Available to Help You Get Started

Once you settle on the plan best suited for your business, ConvertKit offers its users free courses. Their main goal is to assist their users to build a thriving business online. Overall, the curriculum has two courses to follow:

  1. Course One- Build

It helps users get started with their online business and find your first 100 subscribers. This course includes four modules with a total of 20 lessons. 

  1. Course Two- Launch

After building your brand using ConvertKit, you can create a digital product. It’s time to earn your first dollar with a successful online launch. This course also includes four modules and 20 lessons. 

ConvertKit Review: Cons

Lacks eCommerce Integrations

Compared to its competitors, ConverKit has fewer eCommerce integration available. If you’re more familiar with other Commerce options, then this will be a downside for you. However, this doesn’t mean that ConvertKit has no eCommerce options available. The software has its Commerce that you can use. It even allows you to create product pages. 

Limited Import Function

ConvertKit does not allow users to import a massive email list. However, you can import small lists smoothly.  

Needs More Customization Option

Although it has promising tools for email marketing, ConvertKit needs to level up its design customization tools. Other users also pointed out that it would be great if the email marketing software will release more options for designs. For example, they can add more design variety for their template, color, text style, and more. This way, users can directly edit the email campaign in the system. 

Can’t Detect Cold Subscribers

Another drawback in using ConvertKit is its inability to distinguish cold subscribers. It means users who did not open or clicked your email in the last three months. So, you have no way of identifying who’s the least engaged subscriber on your email list. 

ConvertKit Pricing List 

Free Plan

ConvertKit has a Free Plan for content creators that have up to 1,000 subscribers. In your free plan, you can create unlimited landing pages and forms. Also, you can send email broadcasts to your subscribers and sell them digital products. You even have email support available! That’s a win-win compared to other email marketing software. 

Creator Plan 

The Creator Plan costs $29 per month. This plan includes all features included in the free plan. Aside from that, you can have a free migration from another tool. It also offers automated funnels and sequences to make your job more convenient. 

Creator Pro Plan

This Creator Pro Plan is worth $59 per month. It includes every feature included in the Creator Plan. Also, with Creator Pro Plan you can reach Facebook custom audiences. It also has features such as a newsletter referral system, subscriber scoring, and advance scoring.

ConvertKit Alternatives Worth Considering

If you’re still doubtful whether ConvertKit’s features are suitable for your branding, you can explore other email marketing software: 

  • MailChimp
  • ActiveCampaign
  • Campaign Monitor
  • Constant Contact 
  • Drip

Final Note

As we end this ConvertKit review, it’s undeniable that it’s one of the best email marketing software out there. So if your main priority is building a lasting relationship with your clients, you can consider using ConvertKit.