Are you searching for a stellar addition for your employee’s benefit? If your company prioritizes mental fitness at work, this Calm review article is a perfect read. Let’s find out if this platform is the ideal fit for your brand.
What is Calm?
Calm is one of the best meditation apps online. It is an application launched in 2012 by Alex Tew and Michael Acton Smith in Google Play and the App Store. The app was developed for sleep, meditation, and relaxation. In addition, it also won notable awards such as “iPhone App of the Year” and “Editor’s Choice” by Google Play.
- Unique audio to strengthen mental fitness. It helps tackle stress, anxiety, insomnia, and depression.
- It provides more than 100 sleep stories or grown-up bedtime stories.
- Enjoy exclusive music for focus, relaxation, and sleep.
- Meditation lessons
- Nature scenes and sounds
- Calm Masterclasses. (Like training the mind, etc.)
Calm Review: Benefits for Business
Did you know that 83% of US employees experience work-related stress? According to a study, 65% of managers believe in working effectively if they found ways to manage distressed employees. Indeed, companies offer benefits for employees’ health. However, not all provide mental fitness programs and support. For example, research conducted in 2019 states that 60% of employees never spoke about mental health at work.
Calm offers features that help with work mental fitness. Let’s dive into what type of benefits it could provide for your company.
Improve Employee’s Well-being
Did you know a good night’s sleep resets brain activity that helps prepare for the emotional challenges the next day? It means that maintaining a healthy sleep cycle optimizes the brain to function. However, people find it difficult to sleep, especially if a lot is going on in their minds. It might be problems with work or personal life. Calm offers curated content that helps with the following:
- Promote better sleep.
- Reduce stress and anxiety.
- Develop more mindfulness.
The app helps by offering masterclasses, body stretches, and meditation features.
Meets the Needs of a Diverse Workforce
Each employee has their own needs. They also have their way of taking care of their mental health. Through your entire workforce, owners and leaders are likely to see the employees struggle with:
Furthermore, those mental health experiences will differ according to economic opportunity, race, job type, marital and citizenship status, etc. To help employees and improve your company’s mental health support, you must offer different content.
Aside from audio and bedtime stories, Calm offers options by accessing their content library. Some possibilities include webinars, e-books, healing tunes, and meditation. Here are some of the content examples Calm offers:
- The Power of Sleep for Mental Health (Webinar)
- Build Your Employee Well-Being Strategy (E-Book)
Drives Stress out with Built-in Marketing Tools
Did you know a negative working environment leads to physical and mental health problems? A negative work environment includes the overwhelming pressure an employee perceives. This includes the amount of workload and late work hours they spend in the office.
Using Calm will provide your team with proven strategies and marketing resources. Also, the app offers ongoing programs for engagements and account support. It also comes with analytics and insights that will help your team or company towards your long-term goals.
Calm Review: Pricing Plans
There are no specific prices included on Calm’s plan page. However, according to Healthline, Calm Premium amounts to $14.99 a month or $69.99 a year.
Free Plan: Individual
- Limited Content
Teams: 5-100 People
- Calm Premium Access
- Engagement Resources
- Curated Content for Work
Business: 101+ People
- Everything in Team Plan
- Digital Events and Webinars
- Account Management
- Reporting and Analytics
Before signing up for your preferred plan, Calm surveys your current mental well-being. After that, it will provide you with content suggestions that will benefit you the most.
The Calm app has generated happy users over the years. It is also reported that on iOS, the app has 1 million reviews boasting an overall rating of 4.8 stars. The amount of feedback it receives solidifies the app’s trustworthiness in terms of delivering its promised benefits. Furthermore, in 2019, a group of college students conducted a study by experimenting with the app. They found that the regular use of the app results in reduced stress and a boost of mindfulness.
At the moment, Calm for Business is trusted by over 600 organizations such as Lincoln, GoFundMe, etc. This includes SPECIALIZED, an American company that specializes in bicycles. SPECIALIZED praised the Calm app as many of its employees reached out to say that it helped process current events.
KraftHeinz, a food company, says that they launched Calm for employee use at the beginning of the pandemic last March 2020. KraftHeinz’s director commented that Calm was very useful in this high-stressed environment we’re all currently experiencing.
Now that we’re at the end of our Calm review article, it’s crystal clear why the app received awards a few years after its launch. Indeed, it is something that companies should consider to add to their employee’s benefits, especially in this time of the pandemic.
Indeed, our generation progressed to a point where we are sensitive and open to mental health discussions. However, this does not mean that many companies include mental fitness benefits in planning their employee benefits. If there is, it is still somewhat lacking. It shows that our world is at the peak of its mental health awareness, but we still have to work with the actual application.
Is Calm an effective platform for mental fitness? The quick answer is YES. In the end, we can say that Calm is indeed one of the best options to include in your business. It caters to and curates content that’s beneficial to workers. Also, it’s like a one-stop shop that features relaxing scenery and ambient music.